However, he also knew that the only way to break through this was from within the fashion system. He always knew that fashion is a space where rules are set and there are certain behaviors, aesthetics, and bodies that are allowed. The career of Alexander McQueen started thanks to Isabella Blow, who discovered him and brought him into the fashion industry. He intended to emphasize the idea that fashion is always in the blurry lines between fiction and reality. Alexander McQueen also experimented with the perception we have of the spaces in which fashion is presented, from runways to fashion institutions. His starting point was the idea that clothing is an extension of the body, his focus was the way it performed in a social, cultural, and fashion space, and how these affected it. His collections expressed different concerns of McQueen like sexuality, eroticism, nature, history, and gothic but there was always a constant in all these concepts: the body and its possibilities. Throughout his fashion career, he produced over fifty runways and worked for a while in Givenchy before founding his own brand. This runway defined him as a controversial fashion designer and made all the eyes of the fashion industry turn to him. After working with designers like Koji Tasuno and Romeo Gigli, he started studying in Saint Martin’s College of Arts and Design and in 1992 he graduated with his famous collection “Jack the Ripper Stalks his victims.” He took inspiration in the women murdered by Jack in 1888, mixing it with victorian culture and adding strands of his hair to all the clothing. These brands taught him almost everything about tailoring and suits. Since he was little he designed dresses for his sisters, and by 16 he became an apprentice in Savile Row and Anderson & Shepard. He grew up with his mother, a florist and a teacher, who had great impact in his fashion career. Alexander McQueen was born in 1969 in Lewisham, London.

Alexander mcqueen runway show